It’s a win-win situation that annihilates the notion that users are products of capitalisation and instead, financially compensates participation. Brave gives users the option to opt into receiving privacy-respecting ads that reward them with a digital token (called Basic Attention Token or BAT) that they can redeem for digital assets or fiat currency or simply use to further tip digital content creators and publishers.Ī substantial 70% of Brave’s advertising revenue share is returned to users who are accepting to watch advertisements.

It essentially reinvents the way publishers, content creators and advertisers unite with their invaluable consumers. Furthermore, the next-generation platform presents a spin-off on the traditional advertising business model. In 2015, creator of the Javascript programming language Brendan Eich and his cofounder Brian Bondy created the Brave browser, a privacy-first browser that natively blocks trackers and other invasive technologies used online for the sake of tracking user behaviour across websites.īy doing so, the browser significantly enhances the speed, performance and battery life of electronic devices. Programmatic advertising evolved into problematic advertising stripping people of their privacy and enabling companies to track and exploit online activity in order to drive profits. Internet gatekeepers Amazon, Google and Facebook were quick to adopt this business model, turning ad-tech into the approximately 330 billion dollar winning industry it is today. Digital creators contributing to the powerhouse can monetise their content without directly charging users for material they read, watch or use. The modern day internet is fueled by advertising.

Brave web browser review